Professional Journey

A timeline of my career building scalable systems and leading engineering teams.

myAlfred

United Arab Emirates (Remote)

Software Architect (AI & Front-End)

Apr 2025 - Present
  • Sole architect and technical lead for a UAE-based holdings group's consumer platforms, owning system design and technology selection from architecture through public launch.
  • Architected and built CreditMarket.ae from the ground up: a UAE financial products platform spanning credit cards, personal finance, mortgages, car loans, and business banking, with UAE Pass and Etihad Credit Bureau integrated for real-time credit eligibility. Launched publicly in September 2026.
  • Architected and built HolidayMarket.ae, a UAE travel marketplace covering flights, hotels, packages, and staycations, with an agent-assisted concierge flow alongside self-service booking. Launched publicly in September 2026.
  • Architected a multi-tenant customer support platform built in-house on Next.js, MongoDB, and Redis, giving each business its own chat widget or embedded interface wired into its CRM for agent, conversation, and queue routing.
  • Built an internal generative AI platform for secure, domain-specific querying: RAG pipeline, MongoDB vector search, natural language query over company data, and usage analytics that reduced company software costs.
  • Own an insurtech CRM serving advisors, customers, and policies at scale, and lead its migration from Laravel PHP to Next.js.
  • Built the group's AI-driven development practice on Claude Code: a custom multi-agent orchestration plugin with 23+ specialized agents and hundreds of skills covering the full delivery pipeline, rolled out across every engineering team.
  • Mentor and upskill engineering teams on AI-assisted development through the orchestration plugin and hands-on coaching, lifting delivery productivity by 60 to 70%.
  • Lead the engineering team and technical hiring, set coding, performance, and security standards, and run the group's preview, QA, UAT, staging, and production delivery pipeline with 80%+ test coverage gates.

Creative Chaos

Karachi (Remote)

Associate Front-End Architect

2022 - 2025
  • Architected client platforms across UK property, travel, and UAE fintech, leading delivery teams and mentoring engineers on secure financial application patterns.
  • Led the architectural migration of Foxtons' UK property portal from Next.js to ReactJS, on Vite and Material UI with Google Maps and Judo Pay, achieving a 35% performance improvement on a high-traffic portal.
  • Led the PWA architecture and the delivery team for Landing.travel, shipping a social travel network MVP in 8 sprints with interactive itinerary mapping on Google Maps and Google Places.
  • Architected Floos, a UAE early-wage-access fintech SaaS on NestJS, PostgreSQL, ReactJS, and TypeScript with Keycloak identity and AWS Kubernetes, letting employees access earned wages while meeting UAE financial compliance and data security requirements.
  • Led a cross-functional frontend community, lifting developer velocity and code quality through shared tooling and standards.

Confiz

Lahore (Remote and Onsite)

Associate Front-End Architect

2021 - 2022
  • Led the team in a team-augmentation model for a Fortune 500 client and mentored developers on delivery standards.
  • Designed the frontend architecture for Walmart's Universal Configuration Management tool, the global store onboarding system handling POS, product, and payment configuration across all stores, on ReactJS, Material UI, Vite, and Vertex.

Freelance Developer, Upwork

Remote

Freelance Developer

Feb 2020 - Feb 2022
  • Achieved Top-Rated status for over 2 years on Upwork, worked part-time during the COVID wave.
  • Focused on delivering custom web applications, SaaS-based solutions, and MVPs for global clients.
  • Built a strong freelance reputation by consistently delivering high-quality work and maintaining excellent client relationships.
  • Led the development of software deployments, improving system performance and resolving critical bugs.
  • Suggested workflow improvements and streamlined team collaboration using Scrum methodologies.
  • Enhanced user interfaces and optimized backend systems for better scalability and performance.

IBEX

Lahore, Pakistan

Principal Software Engineer

Jul 2019 - Feb 2021

Senior Software Engineer

Dec 2017 - Jun 2019
  • Developed and enhanced the Onboarding and Offboarding Tool, automating access provisioning and de-provisioning for 25,000+ employees across global IBEX offices.
  • Created Notifications, a robust system for sending user notifications, integrating seamlessly with in-house projects using ReactJS, Material UI, RabbitMQ, Redis, MongoDB, and ElectronJS.
  • Designed the Reflex Survey System, an MVP for collecting customer feedback post-call via survey links sent through email or SMS, built with ReactJS, Material UI, and integrated with internal APIs and CMS databases.
  • Migrated the Quartz Time Tracking and Payouts System UI from YII to ReactJS, optimizing performance and scalability for customer support agents across IBEX centers in 7 countries.
  • Collaborated with stakeholders to design and implement user-centric web solutions.

ElasticBrainz

Lahore, Pakistan

Web Development Team Lead

May 2016 - Nov 2017
  • Led the development of a game trading platform using Laravel and Material UI, integrating Stripe and PayPal for secure wallet transactions and game trading.
  • Built a Property Management SaaS application using AngularJS, MongoDB, and Material UI, ensuring scalability and seamless data management.
  • Developed the MVP for a delivery application for bicycle riders in Stockholm, leveraging Google APIs and Firebase for real-time tracking and delivery management.
  • Mentored junior developers and interns, fostering their growth and improving project efficiency.
  • Worked as a full-stack developer across multiple projects, ensuring high-quality code and robust solutions.

Satistrum

Lahore, Pakistan

Managing Director

Jul 2015 - Apr 2016

Web Development Team Lead

Jul 2014 - Jun 2015

Junior Web Developer

Jun 2012 - Jun 2014
  • Started as a Junior Web Developer & Graphics Designer, working on core PHP, HTML, CSS, JavaScript, and jQuery for full-stack development.
  • Designed applications for Android, iOS, and 2D games, and built engaging websites for diverse clients.
  • Promoted to Senior Software Engineer and later Team Lead, managing teams, handling client requirements, and overseeing deployments on cPanel and AWS EC2.
  • Worked with technologies like CakePHP, CodeIgniter, Laravel, MongoDB, MySQL, SQL, and integrated multiple APIs.
  • Promoted to Managing Director, leading the web and mobile development team, managing client communications, and ensuring successful project deliveries.